There’s a joke out there that runs something like, what does a musician do if he wins the lottery? Go on tour until the money runs out, of course. Because performers perform, musicians make music, and singers sing – whether we’re allowed out or not. It’s an instinct that doesn’t stop just because we have to stay at home!
And of course we’ve all been enjoying the wide range of live-streamed concerts that have been keeping us sane over the last weeks; but the secret and the beauty of Berlin is that, just like you can always turn a corner down some street you haven’t seen before and stumble upon some unusual and unusually beautiful shop, artwork, view, perspective, you name it…the Berlin music scene is just the same: there are more hidden and not-so-well-hidden wonders than you can shake a proverbial stick at.
They’ve dedicated Berta Berlin to showcasing the best performances with top video and audio quality – and of course the performances themselves are superb
Which is why what Berta Berlin is doing is invaluable – a platform showcasing some of the talent that comes out of this city that you may or may not stumble across otherwise. They’ve dedicated Berta Berlin to showcasing the best performances with top video and audio quality – and of course the performances themselves are superb. The thing that makes Berta Berlin be especially good at doing this is the way it’s been so carefully and lovingly curated: and in who’s behind this platform: none other than Beat (ex-Ask Helmut and bassist of Marteria/Marsimoto), and Jean-Paul Mendelssohn (ex XJazz and manager of Ätna).
They say: “(As well as being hit by this Coronavirus lockdown) we’re also on the tail end of an analogue-only era and beginning of a great exploration of the digital cultural space, and as such the live shows must go on. We stream with an authentic view of outstanding performances…showcasing and supporting Berlin’s diverse cultural landscape.
We started this project a couple of months ago to sharpen the perception of newcomer artists and non-commercial projects in the digital space and open a new revenue channel for them. Now, more than ever it’s important to build sustainable structures and recognize new opportunities.”